After two years of planning, the NHL unveiled its Reverse Retro jerseys by Adidas for all 32 teams.
Each jersey, according to an NHL news release, includes the signature NHL authentic shield showcasing the retro orange and black colours, while also displaying bold colour combinations and tributes from each club’s past.
Brian Jennings, chief brand officer and senior executive vice-president with the NHL, said each club will wear the jerseys a minimum of two times and a maximum of eight.
The latest release comes two years after the NHL first unveiled the Reverse Retro alternate jersey line.
“There’s the design process, then the procurement of all the materials and then production,” Jennings said. “When we were winding down the initial 1.0 drop of Reverse Retro jerseys, we were already starting to think about the iterations for this drop.”
All of the jerseys, according to Jennings, took 18 to 24 months to produce.
“Throughout this process, some jerseys arrive on one day and others the next, and it feels like you’re a child during the holidays ripping open the boxes.”
The jerseys will be available to the public starting Nov. 15 through Adidas and the NHL’s websites, with wider availability at more retailers starting Nov. 20.
“It’s really emotional,” Jennings said. “It’s been a long process, but when we see the fan responses, that’s the most rewarding part about the job.”
To take a closer look at each team’s new Reverse Retro jerseys, click here.